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Job? Skills? Career progression? Education?

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Gender? Age? Income? Family? Location?

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Channels? Preference? Behavior?

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Blogs? News? Websites? Meetups? Conferences?

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Who? Job boards? Websites?

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Primary goal? Secondary goal?

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Primary challenge? Secondary challenge?

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About goals, challenges, etc.?

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Help to achieve goals? Help to overcome challenges?

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Why ignore recruiters' messages?

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Description for an ideal job:
Title/Role
Company
Technologies
Industry
Location
Salary
Bonus
Equity
Benefits/Perks
Career path
Team
Culture
Other

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How do you reach and influence your candidate?  Where do they go? Are your on these channels?

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What subjects are interesting to your persona?  How are they related to your persona's goals, challenges, or wishes?

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How do you make your persona's life better? How does your job opening fit into their career path? 

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Have you addressed your candidate’s objections? What do you want them do next?

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